Starting an online retail business selling products is simple with the right tools and knowledge. Begin with a product line that interests you, obtain and design a website, then advertise and market your new online presence. Advertising and marketing to potential customers is essential to making an online business successful.
Preparation
1. Choose which products you going to sell. Buy products from online discount sources such as liquidation.com or govsales.gov. Buy merchandise at flea markets, or a local discount store such as BigLots, and resell the products online. Alternatively, develop a product such as jewelry, ceramics or a woodworking product; sell them online.
2. Get a website. Start your online retail business by selling the product through your website. Buy a domain name at a hosting service such as godaddy.com. You can purchase a domain name as low as $1.99 though godaddy.com; it also offers a free five-page website. Choose a domain name that fits your business.
3. Design your website by choosing a template. Most hosting companies provide free templates when you buy a domain name from them. When designing your website pages, type descriptions related to the products you are selling. Use keywords in your descriptions; keywords are words or phrases used in the content of your website for potential customers to find your business.
4. Accept payments. Sell products through your new website using a payment processor. PayPal and Google Checkout are two online payment processors that are easy to use. Simply use one of their checkout systems and allow potential customers to use their credit card to pay for products or services. Visit paypal.com, click on "Products & Services"; or google.com, scroll down and click on "Business Solutions" then click on "Checkout."
Marketing and Advertising
1. Submit to search engines. Start submitting your website domain name to any and all search engines on the Internet. Do a search on google.com or yahoo.com of "search engines," visit the search engines and submit your website. Yahoo, Google and Bing are a few of the main search engines. Search engines scan your website and look for relevant keywords related to your website, allowing potential customers to find your site.
2. Market your site. List your website in all directories that you can find on the Internet relevant to your products. Join related forums and blogs, post regularly and mention your website whenever you can. Add your website name to your signature line in your email account, so it's included in all the emails you send.
3. Advertise. List your website name on business cards, fliers and brochures. Post fliers, listing briefly what you sell, on local free bulletin boards at supermarkets and libraries. Make brochures offering a discount on a product, and hand deliver them to homes in your neighborhood. This allows customers outside of the Internet to visit your website to purchase your product.
Source - http://www.ehow.com/how_5526742_start-online-retail-business.html
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