Blogging for Business

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts.

The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool. Weblogs allow you to create content and contact…and that is what your clients crave more than anything.

But when it comes to generating traffic it is the most important job. Blogs, by their very nature, are all about content. In a commercial environment every blog entry is fresh content. Get in the habit of making two, three, even four entries a week and you’ve got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to come back; blogs just make the task so much easier. Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites.

There are a couple of other things you should do to make your weblog a traffic magnet. They aren’t really that different than tradition SEO tactics but the names and faces are unique to the blogging world. Use targeted keywords in your entry titles No rocket science here but this tip can’t be stated enough. Forget cute…go for titles that fit your targeted keywords and phrases…even if they seem a bit awkward. (You do have targeted keywords and phrases don’t you?)

Source : http://www.blogger.com/post-create.g?blogID=7352940483427851201